Inspired by my Heart to Heart campaign design, my client wanted a similar design for his branding with an encouraging and motivational tone for his nutrition business. The business aims to provide personalised meal plans to clients for their desired body goals through consistent effort and discipline in their lifestyle. A problem the client expressed is that a lot of his clients get discouraged with the lack of results in x amount of time, so I wanted to include motivational phrases and puns in my copywriting tied with playful illustrations in my design and show that achieving your goals takes time. I made logos, imagery and business cards for this endeavour. This project was fun to make; I had full creative control and was open to silly ideas.